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#UpstairsAtGEARYS

Celebrating the launch of our new space with Hermès & Ladurée!

At GEARYS, we believe there’s always a reason to throw a lavish affair, and we’re excited to have launched the first event in an exclusive series as part of our #UpstairsAtGEARYS afternoons. We partnered with Ladurée and Hermès to host an elegant gathering of entertainment, delicious food and beautiful home décor. Our #UpstairsAtGEARYS occasions are exclusive affairs to celebrate a variety of announcements and product launches from our favorite design houses. For our kickoff party, guests enjoyed beautiful cakes from the French luxury bakery, Ladurée, while viewing the latest Hermès product line, making for a fabulous launch!

Beverly Hills celebrities and digital influencers from a variety of communities among some of our invited guests who spent the evening celebrating the new Hermès Tie Set collection and a love for sugary treats. Our first event was a partnership perfect for event planners, as Hermès is one of the most popular wedding registry brands and Ladurée is taking wedding confectionaries to a new level of chic, as can be seen in the deliciously detailed treats made just for #UpstairsAtGEARYS. Guests were able to sample the pastries for themselves and see stunning elements of the Hermès collection that make wonderful registry gifts and beautiful dinnerware for weddings.

Our invites were exclusive, and we were honored to share our first party with some of Beverly Hills’ elite members. Guests included Lili Bosse, the Mayor of Beverly Hills, and top digital influencers including An Dyer (Haute Pink Pretty), Dawn McCoy, Liz Cherkasova (Late Afternoon), Francesca Garcia (ClassyVerse) and other leading members of the L.A. scene.

For the evening, we transformed the second floor of our flagship store on Beverly Drive. We loved how elegant and intimate the upstairs turned out and especially adored the back wall featuring #UpstairsAtGEARYS.

The feel of the event was regal – think tea parties with royalty. Soft linen and elegant cream and pink flowers decorated the room. The Hermès Tie Set collection outfitted a stunning table setting and an exhibition area that showed off the intricate design work, detailed colors and overall beauty of the dinnerwear line. Ladurée created a custom menu of delicacies that were simply breathtaking to look at, and scrumptious to dine on. The sweet and savory desserts included an array of flavors and were all as beautiful to look at as they were to eat, displayed in stunning arrangements from decadent bites to dessert towers and cakes. These signature treats were paired with exclusive drinks created just for the #UpstairsAtGEARYS event by Heritage Wines and Cocktail Academy including the Champagne Kiss, #Upstairs Iced Tea and the Raspberry Refresher. Guests were served these cocktails in the elegant St. Louis Crystal champagne flutes and wine glasses.

We invite you to glimpse the event through beautiful photos that highlight the splendor of the night. Our first #UpstairsAtGEARYS affair was a lovely time spent in the company of wonderful people. The social media buzz was outstanding, and we enjoyed seeing what our guests had to say about the event.

We can hardly wait to host the next #UpstairsAtGEARYS party!

Yours Truly,
Tom and the GEARYS Team

Videography & Photography by Noteworthy Collective