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Rolex Datejust 31

Oyster, 31 mm, Oystersteel, Everose gold and diamonds
$13,350.00
All prices are Rolex’s suggested retail price inclusive of V.A.T. The prices of gem-set models are dependent on market fluctuations and therefore subject to variations. Rolex reserves the right to modify the prices and models on this website at any time.
Reference
278341RBR
Model case
Oyster, 31 mm, Oystersteel, Everose gold and diamonds
Bezel
Domed, set with diamonds
Winding crown
Screw-down, Twinlock double waterproofness system
Water-resistance
Waterproof to 100 meters / 330 feet
Movement
Perpetual, mechanical, self-winding
Caliber
2236, Manufacture Rolex
Power reserve
Approximately 55 hours
Bracelet
Oyster, flat three-piece links
Dial
Rosé-color
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Rolex Datejust 31
Rolex Datejust 31 Rosé-colour dial
Rosé-colour dial

The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Rolex Datejust 31 Diamond-Set Bezel
Diamond-Set Bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Rolex Datejust 31 Everose Rolesor
Everose Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Rolex: Model availability
Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

GEARYS is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and de-pending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinc-tive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

The classic Rolex Datejust is the archetype of the modern watch, thanks to esthetics and functions that transcend changes in fashion. This year, Rolex presents four new white Rolesor versions (combining Oystersteel and 18 kt white gold) of the Datejust 31. Esthetically, the Datejust has spanned eras, while retaining the enduring codes that make it one of the most recognized and recognizable of watches.

Rolex Datejust
THE CLASSIC WATCH OF REFERENCE
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