20 YEARS OF MENTORING THE GREAT ARTISTS OF TOMORROW
Rolex is the Official Timekeeper and one of the major partners of all leading tennis tournaments. The story began at The Championships, Wimbledon, in 1978 when the brand first became involved with a sport capturing the world's attention.
Rolex is the Official Timekeeper and one of the major partners of all leading tennis tournaments. The story began at The Championships, Wimbledon, in 1978 when the brand first became involved with a sport capturing the world's attention.
For more than half a century, Rolex has partnered some of the world’s most talented artists and leading cultural institutions to celebrate excellence and contribute to perpetuating artistic heritage, creating a link between the past, present and future.
Through the Rolex Perpetual Arts Initiative, a broad portfolio of arts that extends through music, architecture, cinema and the Rolex mentoring program, the brand confirms its long-term commitment to global culture.
The mentoring program was launched in 2002, with a noble aim: to ensure that the world’s artistic heritage is passed on from one generation to another in a manner that transcends boundaries of nations, cultures, disciplines and generations. It revived the traditional idea of mentorship, a natural approach coming from a watchmaking company with a long-established system of apprenticeship. At a key moment in their professional lives, as they stand on the brink of recognition, young artists are invited by Rolex to be mentored by great visionaries in their respective fields – artists they might never have hoped to meet, let alone enjoy their guidance.
AHEAD OF ITS TIME
Rolex was ahead of its time with its vision of a program that was set up to be inclusive and that brought so many art forms – visual arts, dance, theater, music, literature, film and architecture together under one umbrella. It was unique among corporate arts programs in both scope and scale. Twenty years later, the program demonstrates astonishing impact. How many programs have such a huge community of artists and arts administrators that stretches across the world?
Since 2002, 1,350 people from 120 countries have been nominated for the program, and hundreds of major artists or influential figures in the arts have nominated young artists or served as advisors. To date, 63 mentors have chosen 63 protégés from 41 countries. Rolex considers the development of this global creative community to be one of the greatest achievements of the program.
CALIBER OF ARTISTS
Another striking aspect of the program has been the extraordinary caliber of artists it has attracted to its mission. Brian Eno, Stephen Frears, David Hockney, Zakir Hussain, Robert Lepage, Mario Vargas Llosa, the late Toni Morrison, the late Jessye Norman, Crystal Pite, Julie Taymor, Kazuyo Sejima and Sir David Chipperfield are just a few of the major artists who have generously given their time to take part.
CALIBER OF ARTISTS
Over 20 years, the Rolex Mentor and Protege Arts Initiative has achieved respect and legitimacy in artistic circles for its distinctive and unique vision of mentoring – generous and global – that plays a tangible role in promoting excellence and the future of the arts. The program has helped exceptional younger talents reveal their full potential, encouraged dialogue across cultures and disciplines, and built a multi-generational artistic community around the globe.
Mirroring the brand's own commitment to innovation, excellence, and heritage, the Rolex Mentor and Protégé Arts Initiative stands poised to usher in the future leaders in the fine arts, architecture, music, literature, and more. Much like the perpetual rotor that powers all contemporary Rolex timepieces, the spirit of progress that accompanies these standout young artists is one that will live on in perpetuity due to the strong, guiding hand of program's experienced mentors.
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