AERIN is a household name in luxury goods. Since 2012, the global lifestyle brand has created beauty products, fashion accessories, and home decor inspired by the brand’s namesake, Aerin Lauder.
Granddaughter of cosmetics industry pioneer Estée Lauder, Aerin Lauder imbues her passion for art, travel, fashion, and design into every collection. Her desire to build upon her family’s legacy and uphold the values of entertaining at home has made her a perfect partner for GEARYS Beverly Hills, a family-owned business since 1930.
“I love that GEARYS is a family business. I have always been so grateful for the support that GEARYS has shown towards the AERIN brand, but the family component especially resonates with me. Since that is my background as well, I understand the tradition, heritage, hard work, and love that goes into all of GEARYS' success,” said Lauder.
GEARYS sat down with the style scion to “finish the sentence” with some of her favorite products, trends, accessories, and more!
My secret for making a room feel good is:
Fresh flowers and family photographs.
My design and style icons are:
My grandmother will always be my greatest style inspiration.
I couldn’t function without:
My iPhone.
My favorite app is:
Instagram!
My favorite fall trend is:
I am excited to embrace the return of brown and beige as a palette for fall. These are warm, earthy colors that have always been a favorite of mine.
My favorite coffee table book is:
The Assouline travel series. Especially now, these books allow me to dream and escape.
My favorite flower(s) is/are:
Peonies, anemones, and orchids.
My go-to flowers for a last-minute floral arrangement is:
Anything that I can pick from my garden.
My favorite piece of advice when hosting a luncheon or dinner party is:
To always be relaxed and enjoy yourself because guests will follow your lead.
Items I keep in my home, so I’m always prepared to host a last-minute party include:
A case of my favorite wine and candy to serve in beautiful decorative bowls.
