Shinola The Pride Detrola 43mm Watch
WE SEE YOU
The Pride Detrola is thoughtfully designed to celebrate the bold, beautiful expression that is Pride, honor the lives and loves that made it possible, and bring awareness to the progress still to be made for LGBTQ+ folks around the world. Limited to 1,969 pieces to commemorate the historic Stonewall riots, this watch is made with love and built to last. Just like Pride.
A translucent TR90 Resin case and mirror dial reflect the wearer—a reminder that no matter how you identify, you’re worth celebrating for you. Two bands tell the story of pride: A loud and proud rainbow nylon strap and a clear silicone strap to honor the identity that’s simply you. Wear both with pride, knowing you’re seen for who you are.
|Details & Care||MOVEMENT: A MOVEMENT MADE TO LAST
The Pride Detrola features the Argonite 705 movement. This high-accuracy quartz movement, which is hand-assembled in Detroit with Swiss and other imported parts, drives the hours, minutes, seconds and calendar aperture function with precision.CASE: A SHOW OF STRENGTH
Crafted from TR90 resin, a material known for its strength, this translucent 43mm case is anchored by a stainless steel core. The dial is protected by double-domed K1 crystal, the hardest, most durable mineral crystal.DIAL: MIRROR MIRROR
The Pride Detrola features a reflective mirror dial and is accented with white numerals and indices, Super-LumiNova on the hour and minute hands, a seconds hand and a calendar aperture.
STRAP: IT’S ALL YOU
Soft and flexible, the clear silicone strap offers a comfortable fit and is easy to wear. Swap it out for the six-striped rainbow nylon strap, an homage to the iconic flag created by Gilbert Baker as a symbol of solidarity and identity.
PACKAGING: LET’S DANCEJust like Pride, the packaging for this Detrola is one part party, one part protest, and a whole lotta fun.
Visibility has always been a cornerstone of Pride—seeing and being seen, recognition and acceptance. But for every LGBTQ+ person in a space where they’re celebrated, there’s another for whom it still isn’t safe to be known, seen, or heard. The Pride Detrola has been thoughtfully designed to celebrate Pride, honor the lives and loves that made it possible, and recognize the progress yet to be made for folks around the world.
To back up their commitment to the community, Shinola has pledged $120,000 to Ruth Ellis Center and SAGE.
Ruth Ellis Center has established a national reputation for quality and innovation in providing trauma-informed services for LGBTQ+ youth and young adults of color in Detroit. SAGE is a national advocacy and services organization that’s been looking out for LGBT elders since 1978, building welcoming communities, and sparking national conversation to ensure a fulfilling future for all LGBT people.