GUCCI TIMEPIECES & JEWELRY at Gearys Beverly Hills

In 1972, Gucci made a groundbreaking move by venturing into the realm of timepieces, setting the stage for a series of iconic models that perfectly blend modernity with tradition, innovation with craftsmanship, and fashion with elegance. Taking another stride forward in 1997, the brand introduced a sterling silver jewelry line, subsequently expanding into Fine Jewelry and High Jewelry collections. These additions cemented Gucci's status as a trailblazing and forward-thinking fashion brand.

Under the creative direction of Alessandro Michele, Gucci has undergone a remarkable transformation, injecting a fresh and contemporary vision that embraces the fashion codes, innovation, and modern attitude of the House. This infusion of creativity has propelled Gucci to new heights, solidifying its position as one of the most coveted luxury fashion brands in the world—a definitive 21st-century testament to contemporary coolness.

Gucci's timepieces and jewelry are meticulously crafted by their own team of skilled artisans. Master watchmakers meticulously bring the timepieces to life in Gucci's prestigious ateliers located in La Chaux-de-Fonds, Switzerland. Similarly, the goldsmiths in Italy craft magnificent jewelry pieces. Each creation proudly showcases Gucci's signature emblems, such as the Horsebit, flawlessly blending premium materials with the unmistakable Gucci flair.