Assouline Rolex: The Impossible Collection Book, 2nd Edition

Rolex: The Impossible Collection Book is the much-anticipated 2nd edition release from Assouline books. For over a century, Rolex has reigned supreme as the epitome of luxury and prestige in the realm of timepieces, symbolizing excellence and accomplishment. Despite changing trends, Rolex remains at the pinnacle of watchmaking, revered worldwide.

Renowned for its enduring value, Rolex sets new standards in horology. From Paul Newman's iconic Daytona, sold for $17.8 million in 2017, to other record-breaking achievements, Rolex exemplifies enduring excellence. Explore never-before-seen images showcasing Rolex's rarest timepieces and experience the timeless allure and elegance of these watches, each a testament to Rolex's commitment to excellence. Embark on a journey through Rolex's storied legacy, where luxury and heritage unite in every tick of the crown. 

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